About CMI

Conmark (CMI), was founded in July of 2017, when CEO Marlin Bollinger transferred the assets and management of The Bollinger Companies to an established, well known, financial services distribution and technology firm. Bollinger described the transfer as a win-win-win for The Bollinger Companies, the TBC distribution force, and Conmark.

“Our mission at CMI is quite simple; focus on our consulting relationship with The Bollinger Companies to provide a contemporary platform to assist independent agents, agencies, and third-party distributors in the dynamic world of financial services distribution. What sets us apart from all other wholesale marketers is our 35+ years of successful marketing on the career, corporate, and brokerage sides of the business. I cannot express in words, how exciting it is to devote 100% of my time to the CMI value proposition. “

“The distribution of life and annuity products is constantly evolving. On the consulting side, CMI functions as a catalyst, bringing multiple distribution forces together. On the marketing side, our well documented history of creative concepting and successful sales ideas will be beneficial to our advisor salesforce.”

The combination of CMI’s marketing and consulting skills and the technology and processing skills of The Bollinger Companies, is a unique partnership designed for success.


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Marln Bollinger
Marln BollingerPresident/CEO

Following his graduation from Susquehanna University with a Bachelor of Arts degree in communications and minors in psychology and sociology, Marlin spent the next 8 years in the radio and advertising professions. Marlin developed his management and leadership skills in college. He served as the station manager of the university’s radio station and was captain of the university’s baseball team his senior year, having lettered all four years.

As a program director and operations manager at radio stations in Massachusetts and Florida, Marlin learned the art of “creative concepting”. The program director of a radio station is responsible for everything you hear on the air. In addition, Marlin was fortunate enough to be charged with the complete development of a new “soft rock” format in the mid 1970’s called “Mellow”. The format must first be formulated in the mind of the creator, then transposed into a material thing. “Creative concepting” is a keystone to success in radio, advertising, and insurance. Bringing a product to market or growing a radio audience by developing a more listened to format, parallels developing creative marketing systems in the insurance industry.

Following his radio and advertising career, Marlin entered the insurance industry as a career agent for The Equitable. In 1982, Marlin joined The Travelers as a Production Supervisor. Over the next 20 years, he worked his way through the ranks to the position of Senior Life Sales Vice President, helping Travelers become the #1 life brokerage company in the country.

In 2003, Marlin resigned his position at Travelers to start The Bollinger Group, a brokerage general agency. Now, The Bollinger Companies; The Bollinger Group and MarketMaxx are recognized as two of the industry’s leading wholesalers, consulting advisors and agencies throughout the United States and the Caribbean.

Marlin has become known for his creative marketing platforms, including the nationally televised “Leveraged Bonus Plan” on Bravo and CNBC. He has authored two books: “Cross-Marketing, Here’s Your Wake-Up Call” and “AgencyMaxx Marketing”. His proven cross-selling systems are considered leading edge in today’s dynamic world of insurance marketing.

Conmark (CMI) is a distribution arm of The Bollinger Companies, created by Marlin to work more closely with agents and agencies in a proactive consulting and marketing capacity.

Gregg Simonsen
Gregg SimonsenMarketing Vice President

Gregg joins the financial services industry with an impressive 40+ year career in media and marketing. In addition to spending his early years in radio sales and announcing,

Gregg devoted several years of his impressive career as National Accounts Manager for a major retail marketing and promotion company.

In that capacity he was directly involved in account development, campaign conception, and project implementation. Many of Gregg’s clients used their campaigns to leverage their involvement in motorsports (NASCAR, American Le Mans Series, IndyCar, and NHRA). Working with CBS Radio Sports, Gregg served as Executive Producer of the network’s “Focus on Racing Radio” program and served direct accounts like Mobil 1, Michelin, O’Reilly Auto Parts, Target, Porsche, Pirelli USA and many others.

“In the earliest days of my marketing career I worked for a small town radio station, interacting with the small businesses on ‘Main Street’ – small businesses that are the foundation of any community. I grew to appreciate what they do and the contribution they make every day.

“In a way, I feel like I’m back on Main Street. Independent insurance agents are the perfect example of the local, hometown entrepreneur – small business people who are an integral part of their communities, local employers, taxpayers … the fact that they are providing an invaluable service to their clients makes working with them that much more rewarding. I’m passionate about their success and feel satisfaction as they grow their practices.”

Gregg’s objective approach to financial service marketing is fresh and unique. The dynamics of our business are constantly changing and we’re fortunate to have a progressive marketing executive of Gregg’s caliber to assist our independent entrepreneurs to achieve maximum results.

Tere Rizzo
Tere RizzoMarketing Coordinator

Tere started her insurance career on the brokerage side of the business, working with sub-standard carriers when BGA’s were an exclusive group, specializing in hard to place cases. Following her brokerage position, she became an administrative assistant to one of South Florida’s most prominent group TPA’s. Serving the Broward County School System, Tere learned the ins and outs of marketing group coverages, traditional life, payroll deduction life, disability income, and 403(b) tax sheltered annuities.

Her talents were not overlooked, as she was subsequently recruited by Travelers Insurance to serve as their Senior Coordinator. Managing the staff of case managers and coordinating all processing and marketing efforts with the sales team, further expanded Tere’s understanding of insurance marketing and distribution.

When Travelers Life and Annuity separated from Travelers Insurance Company (P/C) and became a standalone life and annuity company, Tere was instrumental in developing a recruiting and seminar marketing program for Travelers L&A regional vice presidents throughout the country.

In 2003, Tere joined The Bollinger Group, serving as its’ administrative coordinator. As the company expanded to become one of the top BGA’s in the country, Tere accepted the position of Marketing Vice President. She went on to become TBG’s financial analyst, turning over the Marketing reins to Gregg Simonsen.

As Conmark’s Marketing Coordinator, Tere works very closely with Gregg Simonsen to coordinate our expansive and comprehensive marketing programs, including our consultative services offered through AgencyMaxx.